Beer Globalization in Latin America: When Beer in Mexico is Dutch and Chicha in Colombia is Popular
On a pleasant autumn day in 1890 the Cuauhtémoc brewery was founded in Monterrey, Mexico. This brewery, which also specialized in ice production, went on to become Mexican Economic Development Inc. (FEMSA), brewing such beers as Dos Equis, Tecate and Sol. Recently the Dutch brewing giant Heineken bought FEMSA, bringing over half of the world’s beer production into the hands of just four mega-corporations. One Mexican columnist wrote of the merger in La Jornada, “Just a bit more globalization and we will all be lost.”